For the rebrand of ITeC, I led a comprehensive brand overhaul to align the institution with its mission of innovation and career-focused training. This included designing a series of mock-ups for consideration, gathering feedback, and collaborating closely with staff and stakeholders to integrate diverse ideas. With the team, I crafted a meaningful definition for the ITeC acronym—Innovative Training Employment and Careers—to embody its vision. Upon final approval, I delivered a cohesive branding package, including a deck of logos and a detailed guide specifying typefaces, logo variations, branding elements, and precise logo spacing for consistent, professional application.

Following the rebrand, ITeC was acquired by IRT, with the rebranding fully retained—a testament to its strength and alignment with ITeC’s mission and values.