For three years running, I designed the complete advertising suite for the Mercury Bluescope Band Comp, including a custom logo that unified the event series while incorporating a fresh background element each year. The project featured diverse materials like newspaper and magazine ads for all event stages, a multi-page event booklet which included designing the sponsor advertisements, event run sheets, posters, staff and performer passes, and drink cards. Targeted at youth and young adults, the designs were crafted for maximum visual appeal, aligning the brand’s vibrant energy with the local music scene.